Welcome to our second installment of our fun-filled trivia post!
Sylvan Goldman, a food market owner in Oklahoma, wanted to help customers move more groceries and encourage more frequent shopping trips. He asked mechanic Fred Young to help him create a rolling cart since all customers shopped using their own baskets. They created the first "folding basket carrier" inspired by a wooden folding chair. In 1937 the basket carriers were put into service but customers didn't want to use the carts-men didn't want to appear weak, older people didn't want to appear helpless and women thought they were unfashionable. Goldman hired models of all ages to push his carts around and pretend to shop. That did the trick! By 1940 the shopping cart was so much a part of the American way of life that it's image graced the cover of the Saturday Evening Post.